Following the COVID-19 epidemic, all industries and businesses are awakening to a brand-new world and whole new perspectives on life. The year 2023 is seeing a rapid advancement in motion graphics and animation, particularly in their use as effective advertising tools. Animation is offering a whole new approach to marketing and advertising in the well-liked digital realm by taking worldwide styles and technological trends into consideration.
Every sector, including the more established ones, is choosing to use inspirational animation for their promotional videos, thanks to the influence of motion graphics and animation. 2023 is likewise trending toward minimalism, with a color scheme that has vintage overtones, much like 2021-22’s trends. Animation’s past is being used as inspiration while incorporating more modern technologies. Here are a few intriguing new animation trends that started in 2022 and are continuing in 2023 onwards.
New Animation Trends You Must Know
In addition to defining forms and providing direction, lines can also be utilized to establish moods. This year, to give videos a distinct look, artists are imitating hand-drawn images with incredibly tiny lines. This kind of linear art has grown in popularity.
Restricted Color Scheme
In 2022, using a limited color palette to tell a tale using digital illustrations became very popular. Animation with a restricted color spectrum can convey a visual tale more brilliantly and outstandingly while evoking retro nostalgia. This method of revealing the tone and personality of the narrative is difficult, but people who have attended the best animation colleges in India will be experts at it!
Combining 2D and 3D
2023 will see a stunning fusion of 2D and 3D in videos, which viewers are finding appealing. Both high-budget video advertisements and smaller digital ads are using it successfully. Become a master at this by enrolling in Toonz Academy’s top 3D animation courses in India!
Businesses are using animated logos more often to build memorable brand identities. Customers find the brand more inventive, appealing, and dynamic-looking because In 2022, using a limited color palette to tell a tale using digital illustrations became very popular. Animation with a restricted color spectrum can convey a visual tale more brilliantly and outstandingly while evoking retro nostalgia. This method of revealing the tone and personality of the narrative is difficult, but people who have attended the best animation colleges in India will be experts at it!
While tinkering with fonts and typefaces can easily lead to a decrease in readability, animators have risen to the challenge and are producing excellent results. Animated videos with dynamic typography draw viewers in, increasing their appeal and memorability as brand advertisements.
Animation Moves Upward
Smartphone users are increasingly utilizing vertical animation in their motion graphics, particularly on Facebook, Instagram, and TikTok. Most consumers who watch media vertically on their smartphones are now obsessed with vertical animated video commercials.
The usage of morphing, or smoothly changing shape into another, for logos, photographs, characters, and other items in animated films and motion pictures is becoming more and more popular. It draws the spectator in and holds their interest through to the very end. Because Google supports these kinds of websites, it’s helpful for search engine optimization and website animation.
Illustrations can be given more life and authenticity with the help of graining. Grainy effects in brand animation films stand out for producing visually striking content that appears more grounded and real. These kinds of images appear more realistic.
In the years 2022-23 , making videos using hybrid techniques—combining live-action and 2D animation with 3D elements—has become another intriguing trend. Combining various art materials in a seamless way may be a lot of fun. You have to enroll in 3D animation courses in India to excel in this field!
Self-drawing Lines with Calm
From 2022 on, the industry is on a continuous path and will see a wide range of animation trends to suit all tastes. Self-drawing line animation films are incredibly soothing and may be used to define logos, words, figures, and other things in precise, lucid ways. These are perfect for explainer videos, new goods, and commercial or educational presentations.
Creating Your Path to a Dream Animation Career
If you too want to make a bright career in this ever-growing industry, you will have to join a proper animation training institute. We suggest one of the best animation training institutes, CGEduversity Pune, Maharashtra. The institute is equipped with modern facilities for students. The latest software and highly trained faculty members are always committed to building a bright future for the students.
The institute runs both degree and diploma courses in almost all the important fields of animation and VFX. In addition, short-term certificate courses are also available.